Neuromarketing and virtual products

Here is an excerpt from this article by Raja Mohan Tella titled “Neuromarketing targets the brain” [TNIE, 1-11-11]:
[Quote] Neuromarketing can loosely be defined as the efforts of marketers to understand how the human brain processes images and various marketing stimuli. How, for instance, does the brain collect and filter information while making decisions related to buying. The brain retains some of this collected information; it recalls and re‐associates it when exposed to the corresponding stimuli. This information‐collection process is an ongoing one. We may assume this is done unconsciously, spontaneously and speedily. Ponder over this when you make your next buying decision. What attracted you? What were the colours you liked? How did you react to the words around the product and the images? How did you associate the words with the colours and the propositions the product sets out? These questions will give you a sense of what neuromarketers are attempting to do. [Unquote]

Our new course on Consumer Response to Manufactured Products attempts to elicit human response to products even before they are manufactured. It is part of the PLM courses under Technology Management. The course page is under development (click here for the course descriptions).