Thursday, May 24, 2012

Design thinking and appreciative inquiry...

In a recent Appreciative Inquiry workshop we were co-creating dreams for a transformed future. After going through the workshop, my attention was drawn to this cartoon clip.
While this may make some wince, I would like to put it in perspective. Please click one of my earlier blog posts titled “Bubbles of positivism
The above clip and the blog post are meant to remind us of the ground reality while dreaming for a better future. As already expressed in the AI workshop, here is a quote from the book titled The Design of Business - Why Design Thinking is the Next Competitive Advantage by Roger Martin:  “Design thinking focuses on accelerating the pace at which knowledge advances from mystery (an unexplainable problem) to heuristic (a rule of thumb that guides us toward a solution) to algorithm (a replicable success formula).”
Hence, while appreciative inquiry embraces the world as a mystery by not dwelling on problems, design thinking is not averse to the mystery even if it is an unsolved problem (read nightmares, wicked problems etc.). It aims to find creative ideas to overcome problems and exploit opportunities. It holds design as a purposive application of creativity throughout the process of innovation (where innovation involves the successful application of new ideas in the form of improved products, processes and services). Thus, design, like appreciative inquiry, aims to see the world as it could be, and not as it is.
Bottom line: Organizations need to exploit the transformative power of design thinking through appreciative inquiry.
Related references: 
  • Avital, M., Boland, R.J. and Cooperrider D.L. (Eds.) Designing Information and Organizations with a Positive Lens: Advances in Appreciative Inquiry (Volume 2), Elsevier Science, Oxford, 2008.
  • Boland, R.J. and Collopy, F. (Eds.) Managing as Designing, Stanford University Press, Stanford, California, 2004.
  • Bruce, M. and Bessant, J. (Eds.) Design in Business-Strategic Innovation through Design, Prentice Hall, 2002

Tuesday, May 22, 2012

Design Deficit in India

“Design thinking is not part of the Indian business psyche”……as rightly observed by Kamya Jaiswal in this ET cover story titled “India Inc’s Design Deficit” [The Economic Times on Sunday, 6 May 2012].

Some excerpts [blogger comments]:
“Design thinking is not limited to a culture or particular product or service category. It is a set of principles that can be used very broadly, need to be understood, and can be learned by managers all over the world”….Stefan Thomke, William Barclay Harding Professor of Business Administration, Harvard Business School.

“Where art meets engineering, where form sharpens function, where beauty adds to the bottomline – therein lies the great weakness of Indian business.” ...[Note: This is partly a fall out of our education system that promotes silos.]

“….Technology convergence has made disruptive design a norm and digitisation has shrunk the time to market of new ideas.”

“….As the creative goal posts keep moving forward, Indian businesses can………decide to build design capabilities of the future. This doesn't only mean setting up design labs but also collaborating with academia. The well-worn cliche of a creative eco system must be brought to life.”

“….Finally, our engineers and managers must learn to imagine.”

Here is where Indian Educators need to come up with models to overcome the design deficit. As noted above, our weaknesses lie at the interfaces (or the boundaries). We need to build bridges to foster multidisciplinary interactions between areas, departments and schools. Engineers and managers need to be encouraged to look beyond narrow domains of specializations. 

Related blogs: