“Design thinking is not part of the Indian business psyche”……as rightly
observed by Kamya Jaiswal in this ET cover story titled “India
Inc’s Design Deficit” [The Economic Times on Sunday, 6 May 2012].
Here is where Indian
Educators need to come up with models to overcome the design deficit. As noted
above, our weaknesses lie at the interfaces (or the boundaries). We need to
build bridges to foster multidisciplinary interactions between areas,
departments and schools. Engineers and managers need to be encouraged to look
beyond narrow domains of specializations.
Some excerpts [blogger comments]:
“Design thinking is not limited to a culture or particular product or
service category. It is a set of principles that can be used very broadly, need
to be understood, and can be learned by managers all over the world”….Stefan
Thomke, William Barclay Harding Professor of Business Administration, Harvard
Business School.
“Where art meets engineering, where form sharpens function, where
beauty adds to the bottomline – therein lies the great weakness of Indian
business.” ...[Note: This is partly a fall out of our education system that
promotes silos.]
“….Technology convergence has made disruptive design a norm and
digitisation has shrunk the time to market of new ideas.”
“….As the creative goal posts keep moving forward, Indian businesses
can………decide to build design capabilities of the future. This doesn't only mean
setting up design labs but also collaborating with academia. The well-worn
cliche of a creative eco system must be brought to life.”
“….Finally, our engineers and managers must learn to imagine.”
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